Dignity in Care

Dignity is everyone’s business and at Aquaflush we take patient dignity very seriously. It forms a large part of the design of our products alongside safety and usability. Therefore, we have signed up to become Dignity Champions as part of the National Dignity Council’s Dignity in Care campaign.


Dignity can be defined as: providing services with – kindness, respect and compassion – Aquaflush are committed to embed this value throughout our business.


In becoming Dignity Champions, we have accepted the Dignity in Care 10-point challenge which can be found at www.dignityincare.org.uk


Below we have listed just some of the ways that Aquaflush meets and exceeds the 10-point challenge criteria. With every new product we design, the points below will form a basis in order to improve our patient experience with Aquaflush products:


Have a zero tolerance of all forms of abuse


  • Abuse comes in many forms. As signed up champions, we are committed to ensure that all our systems and procedures are designed and tested to avoid abuse
  • Abuse can come in the form of injury due to the use of unsuitable or badly designed medical products
  • We design our products with the user in mind using soft, high-quality materials. Our literature and user guides are as simple and easy to follow as possible, reducing the risk of mis-use
  • Safe materials ensure comfort and above all, safety

Support people with the same respect you would want for yourself or a member of your family


  • We actively listen to our customers and respect their views and decisions
  • In a similar way to the new Mum Test being used in care settings in the UK, we want our products and services to be of a standard whereby any family member or carer would be happy for their loved one to use them. At Aquaflush, this methodology goes without saying
  • We are on hand to help you with product queries and to put you in touch with a local healthcare professional should you need assistance with Aquaflush products

Treat each person as an individual by offering a personalised service


  • Everyone is unique and should be treated as an individual
  • We actively listen to our customers. Feedback leads to new designs and tweaks to existing products, improving them. We take account of what is being said about our products and tailor them to suit
  • We will help in any way we can to help you get a supply of Aquaflush products or to assist wherever we can with your questions

Enable people to maintain the maximum possible level of independence, choice and control


  • Some people are unable to leave their homes unless they irrigate through fear of leakage, odour and embarrassment both to themselves and through dear of embarrassing loved ones
  • We are committed to designing our products to allow people to live their lives as normally as possible without constant fear hanging over them
  • We have a range of products to suit different conditions and people. No one patient is the same

Listen and support people to express their needs and wants


  • We take feedback very seriously and all feedback we receive is reviewed
  • Feedback impacts on the design decisions of new products as well as changes to existing ones
  • This is how we continually improve our range in response to what we hear. Every user of Aquaflush products is an individual and we want them to have as much choice as possible with their irrigation products

Respect people’s right to privacy


  • We do not under any circumstance share private information unless agreed with you in the first instance
  • We have listened and given great consideration to people’s needs especially with regard to privacy and exceed all UK government requirements regarding data protection

Ensure people feel able to complain without fear of retribution


  • Complaints regarding Aqua-flush products are thankfully very rare
  • In the event of a complaint being made about our products, we take this very seriously. We will investigate the root cause of the problem according to our company policies, following our procedures and making amendments accordingly
  • This is another way we improve. Unless we are told what we have done incorrectly. We cannot improve upon it.

Engage with family members and carers as care partners


  • Bowel issues and continence affect not only our customers and their lives directly, but also the lives of their close family and friends
  • We are aware of patient confidentiality regarding lack of capacity. We will always liaise with whoever is authorised to act on our customers behalf and share information only where appropriate
  • We provide advice and signposting for next of kin who would like it
  • Some of our product are designed with features that allow family members to help loved ones to if necessary and in line with customers preferences

Assist people to maintain confidence and positive self-esteem


  • All of our information is simple and easy to follow, ensuring user confidence
  • A clear bowel without the worry of accidents means that users can live their lives as normally as possible
  • With discretion at the heart of all our developments, we design our products to be used in any facility without causing embarrassment

Act to alleviate people’s loneliness and isolation


  • People with bowel conditions or incontinence often isolate themselves through worry or embarrassment
  • A well-managed bowel need not cause worry regarding accidents or leakage
  • We can put you in contact with societies and groups with members in the same position where tips advice can be shared